So they launched the Linc Ocean Gel Pen at Rs 5, which, according to Deepak, was the first gel pen to be sold at such a low price. There were other unexpected dividends of this move.

The research firm expects sales to grow at a compound annual growth rate of 5.3 percent over FY17-19E with corresponding PAT CAGR of 11.1 percent CAGR over FY17-19E and values the company at Rs ...