Pinnacle Vodka dreamt up this 70 proof vodka as just one puff in a whole line of fluffy flavors, including whipped cream and key lime pie.

You don't have to break the bank if you want a good quality vodka. We spoke to different experts on the best affordable vodka brands to use in your cocktails.

Beam Suntory Inc.'s Pinnacle vodka brand over the past year has shifted its marketing focus from adults in their twenties to a demographic that is more brand loyal and one that had been largely ...

The 70-proof liquor, made with Pinnacle Vodka and set to launch Sunday, was developed over three months after the vodka brand approached Cinnabon about co-developing a new baked-goods flavor ...

Champagne is the traditional celebratory libation, but executives at Beam Inc. probably toasted the company's plan to acquire the Pinnacle brand with vodka. Specifically, Pinnacle's whipped cream ...

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Like vodka generally, the 70-proof Pinnacle Cinnabon flavor, which sells for $12.99 per bottle, is not a particularly challenging spirit.

Pinnacle, a lower-priced value brand, is sold in 24 flavors, including apple, cotton candy, blueberry, banana, cherry and root beer. There’s also traditional, unflavored Pinnacle vodka.

Pinnacle (70 proof): After a while, the many variations king cake makes us wonder what exactly counts as a king cake anymore. Pinnacle vodka of Deerfield, Ill., has its own opinion in that debate.

Beam Inc. is expected to announce Monday a deal to buy Pinnacle vodka and another brand from White Rock Distilleries Inc. for around $600 million, according to people familiar with the matter.