Pinterest launched a new suite of merchant tools for retailers during the holiday season – and it’s partnered with a Canadian advertiser as part of the launch. YSL Beauty is the first Canadian brand ...

With the “Premiere Spotlight” ad, as the new format is currently being called, advertisers will gain access to a premium placement for 24 hours on the Pinterest app’s search page.

The new format, tentatively named the “Premiere Spotlight” ad, gives advertisers access to a premium placement on the Pinterest app’s search page for a 24-hour period.

To keep up with these requests, 2023 has been all about increasing Pinterest’s “ad product velocity,” Watkins said. Window shopping. New ad products include fresh formats such as quiz ads, where ...

Dive Insight: Pinterest is doubling down on its vertical video ad bets, a move supported by increasing demand from marketers to capitalize on the format due mostly to the success of TikTok, which ...

Brief: Pinterest, the image-collecting platform that's going public next week, has added new conversion optimization tools to help advertisers reach their marketing goals on its app and website, ...

With the "Premiere Spotlight" ad, as the new format is currently being called, advertisers will gain access to a premium placement for 24 hours on the Pinterest app's search page.

Pinterest has begun alpha testing a new advertising product that allows brands to reach consumers from a more prominent position within the company's mobile app. With the "Premiere Spotlight" ad, as ...