Cal Poly spent $340,000 on rebranding and, as often happens with such efforts, the new logo is being ridiculed. Unveiled last week at the campus — California Polytechnic State University, San ...

This was probably not the viral reaction Cal Poly Pomona leaders were expecting when they debuted the campus’s new logo, seal and motto earlier this week. Students, like computer science major ...

Still unhappy with Cal Poly’s new logo? Take heart. At least it has discernible images. There’s a sun. A mountain. A hammer. A feathery-looking thing that’s supposed to be a writing quill ...

The new Cal Poly logo design is causing a stir on the San Luis Obispo campus, with the student newspaper running stories and columns outlining the college community's concerns.