Cal Poly San Luis Obispo’s new redesigned logo features a quill and hammer that have drawn comparisons to the Soviet Union’s hammer and sickle. Students have launched a petition drive to ditch it.

Cal Poly spent $340,000 on rebranding and, as often happens with such efforts, the new logo is being ridiculed. Unveiled last week at the campus — California Polytechnic State University, San ...

Still unhappy with Cal Poly’s new logo? Take heart. At least it has discernible images. There’s a sun. A mountain. A hammer. A feathery-looking thing that’s supposed to be a writing quill ...

This was probably not the viral reaction Cal Poly Pomona leaders were expecting when they debuted the campus’s new logo, seal and motto earlier this week. Students, like computer science major ...

Cal Poly Pomona President Soraya Coley unveils a new university logo during the Fall Conference to kick off the 2018-19 school year in Pomona on Monday, August 20, 2018. (Photo by Watchara ...

Cal Poly Pomona President Soraya M. Coley on Tuesday acknowledged it was a “misstep” to change the logo, seal and motto without first making the entire campus aware of why it was being done. The new ...