Direct Mail 2.0 Traditional direct mail marketing works because it allows advertisers the ability to target. The days of "spray and pray" are a thing of the past.

In its response rate report, the Direct Marketing Association (DMA) analyzed Bizo and Epsilon data and found that direct mail achieves a 4.4% response rate, compared to 0.12% for email.

Although digital methods have become more popular, direct mail is still a viable way to reach your customer base. One inexpensive option is sending postcards printed with promotional info. The good ...

Saturation Postcards allow you to target customers based on neighborhood, distance from your restaurant, median household income, and median age. The United States Postal Service’s Every Door Direct ...

PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

The company's fastest-growing segment was PCM Integrations, a newly launched division focused on trigger-based direct mail automation — up 154%. Continue to your page in 15 seconds or skip this ad .

The global direct mail advertising market will grow from $74.65 billion in 2022 to $76.95 billion in 2023 at a compound annual ... The main types of direct mail advertising are postcards, ...

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But considerations about how and when it is deployed should be made that are sensitive to the needs of the senior demographic, he explained. “I think that direct mail is and will always be a ...

Looking for ways to enhance your direct campaigns, check out what the experts at 24-7 Marketing in New Jersey can do for you with their expanded services. ROCKAWAY, NEW JERSEY, UNITED STATES ...