Our brand is now better aligned with our business philosophy—Let’s Grow Together’, says Ankit Chadha, Managing Director of ...

Price is key to the rise of private-label products, but so is sleeker packaging that can make it harder to tell name-brand ...

The branding and packaging for Target’s beloved Up&Up brand is now more colorful than ever. Over the course of three years, design agency Collins reimagined the wide-ranging private-label brand ...

Learn About Logos, Lockups & Seals. Design Elements. Combined with a logo system, our specific colors, fonts, iconography and other design elements work together to create a unique and recognizable ...

Photo credit: Crap eyewear. Augustus Cook, head of brand design, Americas, at R/GA explains: “Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated ...

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

The new FX logo design should encompass the philosophy ‘Co-Create, an AIEV for Everyone’ and capture the essence of FF’s second brand. One Grand Prize winner will receive an offer for an FX ...