Get product-market fit right People sometimes measure product-market fit in an incorrect way. For some, even before building the product, their product market fit is not very clear.

Product-market fit isn’t an end goal; it’s a process that starts from day one. Jones illustrated this with her own story. Before she raised a total of $8 million for Parity, she validated her concept ...

Fitness icon Susan Powter, ... after she sold nearly $50 million in annual products at the height of her fame, and lost it due to a mixture of bad business deals and lawsuits, she said.

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Susan Powter, 'Stop the Insanity' fitness icon, says she lost millions of dollars. ... I'd be dead," said Powter, who once sold $50 million in products each year, according to People.