In product design, AI-driven systems can reduce concept development timelines by up to 70%, enabling companies to launch new products faster. Campaigns that once took months to conceptualize and ...

While product management focuses on internal development, like functionality and design, product marketing zeros in on external positioning and market trends. This divergence can breed tension and ...

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact. The post Why marketing must reclaim GTM design in the age of AI ...

Design decisions must be informed by evidence that any changes will solve a real problem. Blindly following trends will ...

In an increasingly competitive market, brands are constantly looking for new ways to stand out, connect with customers, and foster loyalty. One of the most powerful, yet sometimes overlooked, tools in ...

AI is gaining popularity among product managers and being used by companies like PepsiCo and Toyota. Generative AI can be used to brainstorm product ideas or assist in creating marketing materials ...

When design and development are underway, it’s time to plan for the crucial product launch, which includes making sure that the sales materials, labeling, and marketing collateral are available ...

From marketing to design, brands adopt AI tools despite risk “We must embrace the risks,” said Coca-Cola CEO James Quincey in a recent video announcing a partnership with startup OpenAI.

Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like ...

If you've considered pivoting to a digital marketing career, now is the time — and Brandeis is the place. In as quickly as a year, an online master's degree in Digital Marketing and Design from ...