Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same ...

Out with the blue and in with the monochrome. Max just got a new logo. Again. Two years after rebranding from HBO Max to just ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

The new logo for Warner Bros ... another streamer that is largely associated with mature programming. The jump to black-and-white branding is not Max’s first aesthetic intervention.

It’s not HBO, it’s Max — but the new logo for Warner Bros ... another streaming service that is largely associated with mature programming.