Push promotional strategies also focus on selling directly to customers, for example, through point of sale displays and direct approaches to customers. Advertisement Article continues below this ad ...

Push versus pull are two prominent marketing strategies used by companies to market their products. Pull marketing means marketing to end customers to create demand, while push marketing means ...

For some companies, such as media firms, push notifications can also become a core part of the product experience via breaking news notifications. However, to take full advantage of push notifications ...

Apple sends users push notifications and puts ads inside the Wallet app to promote its new racing movie. Here's how to ...

The Importance Of Being Integrated. Understanding and implementing pull marketing strategies has been in our DNA since 2008, and from this experience, we have identified best practices to help our ...

Effective email marketing is crucial for engaging and retaining customers as it offers a direct and personal way to connect with them. Here are 10 strategies.

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

AR and Advent were perfect examples of how companies either recognized or ignored certain customer categories and how they created push or pull marketing strategies based on their choices. Granted, ...

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns ...

Exhibitions and event marketing continue to be effective tools in modern marketing strategies, especially in the context of push and pull marketing.At exhibitions, companies have the opportunity to ...

Sports Direct has been on a journey with its marketing in recent years. In 2021, former CMO Beckie Stanion said the brand needed to “up its game”, prompting an effort to change customer perceptions, ...