Push versus pull are two prominent marketing strategies used by companies to market their products. Pull marketing means marketing to end customers to create demand, while push marketing means ...

A push promotional or marketing strategy is opposite of a pull marketing strategy. The word "push" describes the way in which distribution channel members attempt to move their products up through ...

Lots of people and businesses are competing for your prospect’s attention. Certain channels hit their target more often than others. Lots of people and businesses are competing for your prospect ...

That’s not to say that push marketing shouldn’t be a part of your strategy, as well – in fact, they work better together. Push, or direct, marketing is the act of literally pushing your ...

To successfully educate or explain to the customer the potential value of your innovation, marketing has two main tools to help achieve their mission – “push” marketing and “pull” marketing. Skip to ...

“Push” vs. “pull” is an important marketing concept, especially in hard goods like consumer electronics. Briefly stated, a “pull” strategy is one where the brand’s appeal is built and strengthened to ...

At some point in your career, most likely you were applying a successful marketing strategy that businesses have been using for years, called a “push-and-pull” approach.

Before deciding whether “push” or “pull” marketing activities are right for your company, you should fully understand the differences between the two. “Pull” marketing strategies are ...

Exhibitions and event marketing continue to be effective tools in modern marketing strategies, especially in the context of push and pull marketing.At exhibitions, companies have the opportunity to ...