A big lake, wind-swept dunes and sunshine. The new Fresh fragrance was crafted to evoke memories of a perfect Michigan beach vacation.

Pure Michigan, the state’s travel brand, and The Aroma Labs, have introduced the first of four seasonal scents being made ...

The fragrance industry throws some pretty fancy-sounding French at you, and nowhere is this more true than with strength statements. On every bottle you open, you’ll usually see a label that ...

Pure Michigan is partnering up with Michigan-based fragrance company The Aroma Labs for new seasonal scents for a travel ...