We had anticipated that CEOs’ purpose statements would describe what their organization does, who they do it for, and how they do it. The first assumption proved correct overall: 77 percent of CEOs’ ...

To gain admission to a master’s of fine arts program, or any graduate program for that matter, you have to write a statement of purpose. I began my statement like this: “From an early age ...

Statements of Purpose for Businesses. A statement of purpose is an integral component of your small business's overall strategic operation plan.

For those students, the statement of purpose is a chance to shine, to show a deep and serious interest and intellectual readiness for graduate work. ADVERTISEMENT But this is not only an equity issue.

Statements of purpose are simple, almost slogan-like. In fact, your slogan should be a simplified version of your statement of purpose that conveys the same idea in a way that’s current, easy remember ...

As your mission statement defines your company’s purpose today, your vision statement details where you aspire to be tomorrow. Because of this, mission statements tend to put the emphasis on the ...

Having a well-crafted purpose statement really matters. Not only does it represent the organization’s aspirations, it also sends signals to employees about what the company stands for. It is the ...

Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two ...

Sadly, purpose statements at all too many organizations are just empty words. The companies that issue them don’t live up to their lofty promises. But research by Bain & Company identified some ...