Qualitative research is generally distinguished from its counterpart, quantitative research, and it has a number of advantages and disadvantages. For marketing research to be as effective as ...

Qualitative research methods, such as interviews, certainly have a place within dentistry, particularly for problem definition, hypothesis generation, evaluation and for exploring subject areas ...

Data that are non-numeric, such as colors, images and descriptions. Qualitative data are harder to analyze than quantitative data, which are numeric quantities. See qualitative. THIS DEFINITION IS ...