FMCG major RB announced that it has rebranded as Reckitt. The new brand identity is built on the company’s purpose: to protect, heal and nurture in the pursuit of a cleaner, healthier world.

Then in 2009, the company introduced a new logo that brought together the Reckitt Benckiser name, as well as its short form RB. The logo that included the long and short forms was used for five ...