A new type of font has been created by combining letters from the logos of leading brands. Brand New Roman – a play of the ever-popular Times New Roman – uses the BR combo from ice cream brand ...

Brand New Roman comprises a 52-letter font that is a spoof of the widely used Times New Roman typeface. New York-based Hello Velocity cut up logos from some of the world's biggest companies to ...

The frame shapes not only loosely mimic the Roman alphabet (for example: O, P, and S are all pretty curvy, whereas X, Y, ... preventing confusion of square and circular letters at small font sizes.