An online sizing technology provider has announced today (May 8) that UK shoppers will be presented with a personalised 3D avatar to see how their next fashion item will fit them.

Imagine stepping into a virtual dressing room where you can try on clothes that look and move exactly like their real-world counterparts. ... the app allows users to rotate their avatar 360 degrees.

An online sizing technology provider has announced today (May 8) that UK shoppers will be presented with a personalised 3D avatar to see how their next fashion item will fit them.

An online sizing technology provider has announced today (May 8) that UK shoppers will be presented with a personalised 3D avatar to see how their next fashion item will fit them.

An online sizing technology provider has announced today (May 8) that UK shoppers will be presented with a personalised 3D avatar to see how their next fashion item will fit them.