I learned this bit of knowledge after speaking to Christian Flaccus, chief designer of the original logo for hybris Software (now SAP Hybris). Back in 1997, Flaccus and his university friends ...

So many aspects go into rebranding a business. In our case, we looked at the logo, which had not been changed in 20 years, and saw a real opportunity to show the value Ariba brings to the SAP story.

From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a brand more real. ... SAP; advertisement. 10-08-2024 MARKETING INNOVATION.

SAP; advertisement. 05-08-2024 DESIGN. ... Certain nicknames, though irreverence and humor, indicate a sort of affection for the logo and, presumably, its associated brand: ...

SAP is ditching the dot-com from its mySAP.com software, re-labeling the product portfolio this week as the mySAP Business Suite. The company is also altering its marketing tagline, dropping the e ...

Logos on distal parts (hands, feet, ankles, wrists) are the most visible, but companies brand other parts of a limb, too: tightening knobs, silicone liners, socks, and running blades.

Brands like Apple and Mercedes-Benz have logos that have evolved over time but still maintain a sense of continuity and connection to the brand’s history and values. 3. Difficulty in reproducing ...

What’s a pretty big deal for Open Text (news, site), is a pretty big deal for SAP (news, site) as well. The two, after much courting in the past, have signed yet another extension of the global ...

Enterprise software giant SAP announced today that it has agreed to acquire Qualtrics for $8 billion in cash, just before the survey and research software company was set to go public.

But SAP has adopted and thrown out a number of American-style brand names and corporate logos over the last several years, seemingly in an effort to cast a more fun and friendly image.