I learned this bit of knowledge after speaking to Christian Flaccus, chief designer of the original logo for hybris Software (now SAP Hybris). Back in 1997, Flaccus and his university friends ...

So many aspects go into rebranding a business. In our case, we looked at the logo, which had not been changed in 20 years, and saw a real opportunity to show the value Ariba brings to the SAP story.

But SAP has adopted and thrown out a number of American-style brand names and corporate logos over the last several years, seemingly in an effort to cast a more fun and friendly image.

What’s a pretty big deal for Open Text (news, site), is a pretty big deal for SAP (news, site) as well. The two, after much courting in the past, have signed yet another extension of the global ...

SAP is ditching the dot-com from its mySAP.com software, re-labeling the product portfolio this week as the mySAP Business Suite. The company is also altering its marketing tagline, dropping the e ...