The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

On Tuesday, the Blues unveiled their new primary logo and uniforms, inspired heavily by the team's heritage. The new primary home uniform is essentially their previous third uniform being promoted, ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

After posting their best record in three years, the St. Louis Blues are supplementing their on-ice changes with aesthetic ones. The Blues are altering their logo and uniforms, they announced Tuesday ...

For the fifth time in franchise history, the St. Louis Blues are giving their iconic note a makeover. After nearly ...

But what I really like is the addition of an interlocking 'STL' logo on the pant leg. This new mark (there are two others – one a fleur-de-lis and the other a trumpet featuring the famed Gateway ...

The new "STL" logo created by the St. Louis Blues for the Winter Classic is made to look like a treble clef. Ben Jackson/NHLI via Getty Images I’ve always been a sports guy.

ST. LOUIS – The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season. On Tuesday morning, the Blues officially ...