Video marketing is not just a trend, it's a necessity for entrepreneurs who want to grow their brand awareness and sales in today's competitive market. Next Big Things in Tech Awards Final ...

It's time for sales and marketing!If you've watched a show like Mad Men or The Office, you know the importance of a strong pitch. It's precision-crafted to show how what you're selling can solve a ...

While market share dominates thinking, driving category growth and defending profit margins are far lower down marketers’ ...

Image source: max-kegfire (Getty ... portfolio marketing, salty snacks, ... Food service is another area where brands and retailers can collaborate to drive in-store sales and build brand awareness.

Sales Promotion And The Brand. Roderick White. The last 15 years have seen a substantial increase in the share of marketing budgets taken by promotions, as the spread of scanners has enabled weekly ...

Coinbase Global’s COIN sales and marketing (S&M) spend is driving brand credibility, user acquisition and deeper customer ...

Bud Light, under fire from conservatives on social media for a promotion with a trans influencer, has seen its sales slip. But studies of other boycotts showed that negative impacts didn't last long.

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

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A strong work ethic, networking skills, and creativity are all necessary to get ahead in the workplace, but they may not be enough. To land that huge promotion, you may need to be more strategic ...