Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...

Reputation management is about understanding the influence of customer perceptions on your business's revenue prospects. ... marketing, advertising and sales promotions do not exist in isolation.

Although accounting departments and marketing departments are separate and distinct, they must work together to monitor sales trends and to manage the effectiveness of marketing campaigns. When ...

Gupta, Sunil. "Impact of Sales Promotions on When, What, and How Much to Buy." Journal of Marketing Research (JMR) 25 (November 1988): 342–355. (Winner of William F. O'Dell Award For the Journal of ...

The Institute of Sales Promotion (ISP) is gearing up for a management reshuffle as it attempts to reposition itself following criticism over its lack of engagement with the industry (MW last ...

A promotion can occur in marketing, careers, and the stock market. The term is most frequently used in the job market to describe a rise in job title, duties, salary, or all three.

Marketing and Sales Promotion Agency Gamma Communications Acquired By Longtime Executive Michael Eliran. ... responsible for all the management and operations of the agency, ...