The handwritten sew-in labels didn't fare so well in the washing machine Credit: carl fox Iron-on labels. These were also pre-ordered online with Zak’s name printed onto the label.

Primark insists labels sewn into its clothes with claims of 'sweatshop conditions' and 'exhausting hours' are hoaxes. Primark investigation discovers garments were made in Romania and India ...

A shopper got a shock when she checked the label of her new £10 Primark dress. Rebecca Gallagher, 25, was horrified to find a hand-stitched label reading "forced to work exhausting hours" sewn ...

top marks Stickers, iron-ons or the dreaded labels you have to SEW IN – what really is the best way to name your kids’ clothes?