Many of these companies simply let their projects stall out, at least publicly. Skin and body care brand Nivea hasn’t mentioned NFTs since it released its “The Value of Touch” branded NFT ...

The Blur NFT marketplace launched in October 2022. In less than a year, the platform’s NFT market share skyrocketed to more than 56%. Blur now claims it has more than 324,000 total users.

To create an NFT, you need to have or make something that can be turned to a non-fungible token like digital art, memes or other digital collectibles. Best tech deals 🛍️ $3,500 iPhone possible?

Other NFT collections have had steeper drops in value from the 2022 highs. Image. A representation of cryptocurrency Ethereum appears next to the Bored Ape Yacht Club collection displayed on a screen.

These Brands Are Still Going Down With NFT’s Sinking Ship Big brands are using NFTs not for their own sake, but to literally gatekeep products and services for those who buy into the blockchain.