These patterns underscore the evolving dynamics of the price-value correlation in consumer behavior. As prices continue to rise, it becomes crucial for businesses to understand how consumers ...

During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs ...

Understanding Behavioral Modeling . Behavioral modeling simply tries to capture some of the psychology of decision making to provide a better simulation of how decisions are made by a consumer and ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

In today's digital age, businesses should understand human behavior's nuances to navigate the online world effectively. Cyberpsychology—the study of how humans interact with technology and how ...

The study of consumer behaviour is largely to understand what makes a customer tick, be it a retail customer – buying things for ‘personal’ consumption or institutional buyers buying ...

New Delhi [India], April 22 (ANI): Dilsher Singh Malhi, Founder and Chief Executive Officer (CEO) of Zupee, stated that a deep understanding of consumer behaviour and strong data-driven artificial ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive ...

So, by understanding how packaging influences consumer behavior, you can better understand how to attract the right people to your growing business, no matter what you’re offering.

Duty-free shopping remains a key feature of consumer behaviour in Indian travel retail. Unlike in many other Asian markets, where international travellers dominate, nearly 80% of Indian duty-free ...