Examples of High and Low Pricing Strategies. Small-business owners need to be experts not only at what they sell, ... Marketing 91: Skimming price – Skimming pricing strategy; ...

Another type of pricing strategy is price skimming, in which a company sets its prices high to quickly recover expenditures for product production and advertising.

Example of price skimming pricing: Apple. Tech businesses are known to regularly adopt price skimming as they can use their patented, original technologies as their competitive advantage. One industry ...

This weakness is something we're trying to address better with our new solution. While SKIM Price Explorer won't replace conjoint, it will help marketers make more confident pricing decisions more ...

Competitive pricing is the process of selecting strategic price points to best take advantage of a product or service based market relative to ... For example, Apple employs the ... Price Skimming ...

Gasoline purchases are relatively inelastic, for example, because people cannot store much ... Neither technique—penetration or skim pricing—should be confused with periodic sales pricing ...

Often used by electronics builders such as Apple (AAPL-1.75%) and Sony (SONY 3.22%), price skimming is a simple but effective pricing strategy that boosts the overall profits for a new product.

For example, customers can buy many of the same groceries from Wal-Mart (WMT-0.72%) that they can find at a Target ... The penetration strategy contrasts with "skimming" pricing, ...

Startup’s pricing strategies should be explicit. They should decide which strategy to pursue, and align sales, marketing, product and engineering efforts along those lines.