Skimming Marketing Strategies. Penetration pricing and price skimming are marketing strategies commonly implemented when companies launch new products or services. Both approaches have worked for ...

Skimming the Surface on HVAC Marketing Strategy Food for thought for contractors looking to make themselves known. By Dylan Kurt. GETTING ONLINE: Establishing a brand presence online is key to ...

A method of pricing involving setting a high initial price for a high-end product to attract buyers with suitable resources who also have a strong want for the product. The purpose of Market Skimming ...