Paula’s Choice is a brand that’s known for its active ingredients—especially when it comes to those struggling with breakouts ...

While not every A-lister is interested in taking what they’ve learned from getting glam and applying it to their own beauty ...

Rare Beauty and other 6 celebrity-owned beauty brands to know about in 2024. (Photo by Stefanie Keenan/Getty Images for Rare ...

Bustle's editors are revealing the best celebrity beauty brands out there — including About-Face, Being Frenshe, Victoria ...

Some beauty brands only momentarily capture #SkinTok's attention, while others amass a devoted cult-like following. Beauty of ...

Three PS editors put Lili Reinhart's new skin-care brand, Personal Day, to the test. Read the full review and see photos here ...

Beauty brands are sharing social media content from creators, helping women feel seen. But in the beauty industry, it’s more than just making sales, it’s building a community, as well.