THE SCIENCE OF SLOGANEERING. A slogan is the public face of what is known in the marketing profession as a brand "positioning." We want audiences to perceive not only a product, ...

Public confidence in science has declined in recent decades, notably among Republicans, according to Gallup polls tracking such attitudes. The survey found last year that 64 percent of Americans ...

Almost everybody wants to be seen as embracing science. That's true whether they are arguing to take masks off or leave them on, or whether they're pushing continued caution or a return to normal.

Live better.) increases spending," write authors Juliano Laran (University of Miami), Amy N. Dalton (Hong Kong University of Science and Technology), and Eduardo B. Andrade (University of ...