Having a documented social media strategy is important. Here’s how to create an effective one to level up your Web 2.0 and prepare for Web3. 13 min read ...

Social media can accomplish so many things for your business if you leverage it in the right ways. From building your brand to generating cold, hard sales, social media has a lot going for it.

Social media marketing can be incredibly effective—and incredibly time-consuming.. However, there are ways to reduce the amount of effort needed to execute a successful strategy. An infographic (below ...

A proven path to success is segmenting your strategy into key stages, such as awareness, consideration, and conversion. An infographic (below) from Giraffe Social explores a funnel-based approach to ...

Using social media allows companies to engage customers in real-time dialogue and build brand loyalty. "At least half of Twitter and Facebook users said they had become more likely to talk about ...

A social media strategy that includes a competitor analysis will give you market insights so you ... blogs, podcasts, infographics, quotes, memes, carousel posts, company updates, Q&As, case ...

It’s crucial to research and understand your audience to create a social-media strategy that is tailored to its interests and needs. This will not only help you reach more potential customers ...

New material was posted to the site on a weekly basis, feeding the social media strategy, encouraging repeat visits and demonstrating the breadth and credibility of the HGT Group proposition. The ...