"Protein goals" have long been a thing on TikTok and Instagram. But now social media users are also talking about "fibre ...

Who would have imagined that Beyoncé, beyond her status as a music icon, would become the virtual talisman of a connected generation? The #ThankYouBeyoncé trend has taken social platforms by ...

2024 was a banner year for social media platforms.. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...

Social media has been shown to activate the same reward centres as drugs or food (Montag et al., 2019). By following trends, one might gain more recognition, approval, and, in certain situations ...