One of the most successful examples is that presented by Mountain Dew, a division of PepsiCo, which has concentrated its sports marketing and sponsorship strategy on achieving a single goal ...

Global sports, and brands activating sports sponsorships, have been connected with charities, ... This year’s Cinco de Mayo celebrations in the United States provide instructive examples.

Its tax filing from that year shows $103,500 in revenue from broadcasting, $1.2 million from “qualified sponsorships” and $838,000 from ticket sales from its game in 2019, when CBS Sports ...

Monster Energy could remain in the sport beyond 2019 under the new framework. Monster Energy replaced Sprint as NASCAR’s lead sponsor, signing on late in 2016 for the 2017 and 2018 seasons.

LONDON--(BUSINESS WIRE)--Technavio has been monitoring the global sports sponsorship market and the market is poised to grow by USD 12.15 billion during 2019-2023, progressing at a CAGR close to 5 ...

United (UAL), for example, has long been an official Olympic sponsor in the US. In Europe, we see all sorts of sports sponsorships, many from growing Middle Eastern airlines like Emirates .

Ernst & Young recently determined venture-backed U.S. companies raised $64 billion in Q1 2021. The record-setting quarter comes on the heels of a record year in 2020 (despite the pandemic) and ...

We've collated some of the best examples from the past decade or so. All our Christmases came at once in October 2000 when Vodafone announced its sponsorship deal with Manchester United.

Riot will permit the sponsorships for top LoL and Valorant teams, but won’t allow ads on official broadcasts or jerseys.