Sports marketing: a recipe for success. The most important ingredient of any sports club is its members. Clubs can’t rely on prospective members to simply show up. Clubs need to employ strategic ...

Mirella Vitale, SVP Marketing, Communications & Public Affairs at ROCKWOOL Group, has 15+ years as an influential global B2B branding leader. The events of the last 14 months caught us all off ...

“We determined that event marketing is kind of this massive team-wide sport,” Reynolds told TechCrunch. “It involves executives, the sales team, all the different marketing teams, operations ...

OpenSponsorship, a sports marketing platform founded in 2015, expects its revenue to more than double this year. The company has benefited from the NCAA allowing college athletes to make money off ...

BERWYN, PA — Playfly Sports has officially announced the acquisition of Paragon Marketing Group, a top-tier sports marketing ...

Today, the Phoenix Suns announced the launch of their collaboration with the Marcus Graham Project (MGP) to host the spring 2021 iCR8 Sports Marketing Workshop. A Dallas-based nonprofit, MGP is a ...

This summer has been a festival of sports, and there’s still more to come with the Paralympics. Beki Winchel of Spiro explains why sports and experiential marketing make a perfect team.

A $70 million youth sports complex about to open outside Chicago has already exceeded revenue forecasts by two times.

County Mayor Weston Wamp said Wednesday that the county is planning to include $500,000 in the upcoming budget for a new Sports and Events Corporation. He said it will be headed by Tim Morgan, who ...

You will learn to develop, implement, and manage sports and entertainment events, as well as the operations of sports and entertainment organizations. Your course work will focus on business strategy, ...