Sports marketing: a recipe for success. The most important ingredient of any sports club is its members. Clubs can’t rely on prospective members to simply show up. Clubs need to employ strategic ...

“We determined that event marketing is kind of this massive team-wide sport,” Reynolds told TechCrunch. “It involves executives, the sales team, all the different marketing teams, operations ...

Sports marketing focuses on the promotion of sports events and teams, as well as the promotion of other products and services through sporting events and sports teams. We dive into the marketing ...

OpenSponsorship, a sports marketing platform founded in 2015, expects its revenue to more than double this year. The company has benefited from the NCAA allowing college athletes to make money off ...

This summer has been a festival of sports, and there’s still more to come with the Paralympics. Beki Winchel of Spiro explains why sports and experiential marketing make a perfect team.

Today, the Phoenix Suns announced the launch of their collaboration with the Marcus Graham Project (MGP) to host the spring 2021 iCR8 Sports Marketing Workshop. A Dallas-based nonprofit, MGP is a ...

A $70 million youth sports complex about to open outside Chicago has already exceeded revenue forecasts by two times.

Project Admission raised a $5.5 million seed funding round led by Anthemis Group, a venture capital firm that invests in financial technology startups. Other investors include Flyover Capital, an ...

County Mayor Weston Wamp said Wednesday that the county is planning to include $500,000 in the upcoming budget for a new Sports and Events Corporation. He said it will be headed by Tim Morgan, who ...

You will learn to develop, implement, and manage sports and entertainment events, as well as the operations of sports and entertainment organizations. Your course work will focus on business strategy, ...