Coca-Cola India has come up with an integrated communication initiative, ‘Fridge Mein Jayega, Bade Kaam Ayega’, to support the launch of the 1.25 litre Fridge Pack of its soft drink brand Sprite.

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The only time Amazon has sold the 24-pack of Sprite for this cheap was all the way back in 2012. Sprite 24 x 330ml Cans, £17.50 £8.69 from Amazon - buy here Fanta Orange 24 x 330ml Cans, £17.50 ...

With the festive season round the corner, Coca-Cola India has launched the Sprite Xpress Pack, a 350 ml on-the-go packaging innovation priced at Rs 15. The launch is being supported by a TVC ...