The yet-unnamed model is part of Buick's Electra sub-brand and will ride on the new Xiao Yao platform tailored for China ...

Coherence now trumps complexity. As industrial giants refocus, a new protagonist has emerged at the center of this ...

A living brand model is agile and relentlessly focuses, and it anticipates changing consumer needs to remain relevant. There are four key dimensions that should be considered.. 1. The Roots: This ...

Every brand governance model is unique and should be tailored to your brand’s needs. If you have an extensive marketing team, include roles and responsibilities in your model.

The Tesla Model S is back for its fourteenth year with a few minor updates. The Model S does, however, return with the divisive, aircraft-inspired steering yoke, a familiar sight in the luxury EV ...

Top choices by Model 3 owners thinking about purchasing a non-Tesla brand in the next two years. No matches Bloomberg’s 2023 Tesla Owners Survey, Bloomberg Green Car Rankings , automaker websites ...