FMCG major ITC Foods' new strategy: ITC Foods is refocusing its efforts on customers over 45, a group that businesses frequently ignore in favor of Gen Z and millennial customers. The Times of ...

Objective 1: The company wanted to develop an effective packaging sourcing strategy to improve supply chain efficiencies. Objective 2: They also wanted to better manage areas of spend to gain a ...

It is, of course, the visual framework for my Content Strategy Canvas (I doff my hat!). The Content Strategy Canvas doesn’t exactly mirror the Business Model Canvas, but it could certainly be used to ...

Fast-moving consumer goods (FMCG) companies will have to fast-track their strategy on the digital medium as FMCG goods sold online are expected to reach $5 billion by 2020 — 50 times the current ...

By Ayo Onikoyi Dennis Kadiri has distinguished himself as a transformative leader in the Fast-Moving Consumer Goods (FMCG) sector, leveraging his expertise in Business Operations Strategy to drive ...

Global IT firms adopt FMCG strategy to tap SMEs By Bibhu Ranjan Mishra in Bangalore. August 25, 2008 14:28 IST. Get Rediff News in your Inbox: email.

FMCG majors split on FY25 spend strategy Muted urban demand and volatile input costs have tempered profitability but companies bet on premiumisation, rural reach, and innovation for recovery in FY26 ...

Marico CEO Saugata Gupta explains the FMCG giant’s approach to partial D2C acquisitions, steady scaling, and a focused bet on quick commerce.

The company reported 1.5% growth in India FMCG volumes. The home and personal care business grew 5.7% year-on-year. Healthcare was down 1.3% in the same period.

Outdoor advertising holds the potential of leaving a larger-than-life imprint on people’s minds. In the constant endeavour to scale new highs, companies in the FMCG and telecom segments in ...