Pavitt started the Sub Pop zine as a college student and DJ at KAOS in Olympia, Wash., in 1979, years before the likes of Sonic Youth, R.E.M. and Black Flag carved up the map of indie rock.

Bruce Pavitt is best known as a founder of Sub Pop Records -- the label that is credited with bringing Nirvana, grunge and the entire "Seattle sound" to the masses more than twenty years ago.

In summer 2014, a comprehensive collection of the legendary 1980s Sub Pop fanzines will be published as SUB POP U.S.A.: The Subterranean Pop Music Anthology, 1980-1988. It was during those years ...

“If I’d imagined that I’d be doing this for 30 years, I would have done anything to avoid having a regular job,” jokes Sub Pop’s chief, who’s getting ready to celebrate the label’s ...

This article appears in print in the August 2018 issue. Read more from the feature story here. Click here to subscribe. Like Kurt Cobain, Nirvana and so many of the homegrown cultural forces it first ...

As graphic designer Art Chantry says below in his reminiscence about Sub Pop Records, which celebrates its 25th anniversary Friday and Saturday, Sub Pop has always been a community affair.

Making his case for national 55 mph speed limits in the summer of 1988, Senator Frank Lautenberg brought out a well-worn highway safety slogan: “The statistics show that speed kills.” Many of ...

April 1st marked 25 years since Seattle’s Sub Pop Records officially opened it’s doors in downtown Seattle. But their story started a few years before that. “It originally started as a zine ...

“In the past … ” publicist Bekah Zeitz says, trailing off for a second, “people have called Sub Pop a cult. That’s what they’ve called us, but yeah, that is the dynamic. When we sign ...

Sub Pop Records released her dreamy, vulnerable five-track EP in late April. The 18-year-old bedroom pop musician wrote, recorded, and produced the project using an iRig and an iPhone 7.

1986: The first Sub Pop LP, Sub Pop 100, a compilation featuring Sonic Youth and other bands, is released. 1987: Sub Pop releases Soundgarden’s first EP, Screaming Life.. Bruce Pavitt. Photo by Bob ...

BEFORE SUB POP was a record label, it was a manifesto—a call for decentralized local art scenes shouted from the pages of a photocopied zine distributed by Bruce Pavitt. In 1979, Pavitt left his ...