Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of ...

The best campaign framework I’ve found is the Five M's of marketing. These Five M’s have not changed even though so much about marketing has.

Reaching teens through smart marketing. In the end, be sure your product or service actually solves a problem. If it doesn’t ...

Later this week we will be speaking to Fishburne for the latest edition of Marketing Week’s This Much I Learned podcast. We will also be asking readers to pick their favourite cartoon of the past two ...

In the digital era, success lies in the hands of those who can effectively harness the power of digital marketing strategies. By setting clear goals, understanding your target audience, optimizing for ...

Another key aspect of the success of Duolingo’s marketing strategy is allowing users to feel a sense of community. This is done through a psychological phenomena known as social proof , Haberman ...

Thankfully, there’s no need to feel overwhelmed. Here, I’ll guide you through creating and launching a successful marketing campaign step by step. STEP 1: SET YOUR GOALS.

The key to successful email marketing is providing value. Focus on creating informative newsletters, sharing industry insights, offering helpful tips, and information about upcoming promotions.

Opening a marketing agency can be a highly profitable venture for anyone looking to enter into the industry. With many large marketing agencies making hundreds of millions of dollars a year the ...

I never expected to be a stay-at-home mom who homeschools my children. I had a successful marketing career, but stepped back to give my family more attention. Finances and your own well-being are ...