The Lumistella Company, which launched The Elf on the Shelf Santaverse, is releasing a new book called The Rise of Nicholas ...

Elf on the Shelf is based on the book written by Carol Aebersold and her daughter Chanda Bell. As the story goes, cute 10-inch tall elves, called Scout Elves, arrive in children's homes during the ...

The book, “Extraordinary Noorah,” reached No. 1 on Amazon in the first week of its release. The Lumistella Company That includes family relationships, Pitts said.

The magic reallt took hold in 2007 when Jennifer Garner was seen with the Elf on the Shelf book tucked under her arm. Soon ...

Over the last 17 years, Elf on the Shelf has become a piece of Christmastime tradition and pop culture. It all started with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The ...

I started the Elf on the Shelf with my mom and sister. We self-published a book and took on credit-card debt to turn our family tradition into a business.

For some, the Elf on the Shelf doll, with its doe-eyed gaze and cherubic face, has become a whimsical holiday tradition — one that helpfully reminds children to stay out of trouble in the lead ...

The Elf on the Shelf brand was born in 2005 when Carol Aebersold and her daughter Chanda Bell published the book “The Elf on the Shelf: A Christmas Tradition." ...

From covers to marketing to awards, why do novels by women get different treatment than books by male authors? In 2012, Meg Wolitzer took on the elephant in the library.