Toucan Sam, the instantly recognizable mascot who has graced boxes of Froot Loops cereal for decades, has a new look. But fans of the fruity cereal — and a very vocal group of people on social ...

Toucan Sam has been a recognizable animated ambassador for Kellogg’s’ Froot Loops brand since 1968. Last week, the company unveiled a new look for the cartoon character.

to avoid confusion with Toucan Sam, the Battle Creek-based cereal giant's pitch-bird for its Froot Loops cereal. uses a brightly colored toucan in its logo, too, and disagrees that there is any ...

While heavy advertising greases cereal sales for the heavyweights — Toucan Sam has been an animated celebrity since the 1960s — Malt-O-Meal’s ad budget can be measured in spoonfuls, not bowls.

Toucan Sam, the cartoon spokesbird for Kellogg’s Froot Loops cereal, turned 35 this week. Some things you may not know about Mr. Sam: Toucan Sam originally had a much larger snout, but in the ...

Tony the Tiger and Toucan Sam are iconic cereal mascots and now, the beloved Kellogg’s characters are getting their very own Crocs. Kellogg’s and Crocs has announced that they have teamed up ...