Priced at $29.99, the toy is a bet that kids will jump on the VR bandwagon. — -- Mattel introduced a new version this week of the classic View-Master toy with a modern twist: virtual reality ...

View-Master doesn’t have a story, nor does it have beats it must adhere to in order to placate multiple generations of fans. So this movie will be free to basically tell whatever story it wants.

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and ...