Meghan Markle’s lifestyle brand, American Riviera Orchard, faces another trademark setback as it tries to get off the ground.

Creating a unique business name is one of the ... to protect it with a registered trademark. A trademark could be a word, phrase, tagline, or logo associated with your product or service.

Q: Why are trademarks important? Matt Saunders [MS]: Every business, whether for-profit or nonprofit, has at least one trademark — its name, logo or slogan (tagline). Trademarks help the public ...

for its distinctive PINYA XP brand and logo. The trademark application covers the Company's unique visual identity, which features a stylized pineapple rendered in soft mint green (Hex #98BBA5 ...