Neuromarketing is a field that combines neuroscience, psychology, and marketing to understand how our brains work when making ...

How to Combat the Negative Side of Consumer Behavior With Societal Marketing. ... Traditional marketing focuses on giving customers what they want or need even if they want something unhealthy, ...

The aviation industry is no stranger to machine learning and artificial intelligence. Where it might have an impact next is a ...

But, as consumer behavior evolves, so must the strategies that guide them. The rigid structure of the traditional funnel no longer aligns with the complexities of modern decision-making.

References [1] Wine waste valorisation: crushing the research domain. Review of Managerial Science (2024). [2] Consumer insights about sustainable and ‘beyond organic’ agriculture: A study of ...

Consumer behavior is also reshaping the retail landscape. Economic uncertainty and inflation have made shoppers more budget-conscious, increasing demand for grocery-anchored centers and essential ...