Non-Traditional Data – Consumer Behavior When integrated with traditional data, consumer data can deliver significant value in providing insights into member behavior.

Neuromarketing is a field that combines neuroscience, psychology, and marketing to understand how our brains work when making ...

Traditional panels tend to capture a narrow picture of consumer purchasing behavior. But newer methods can paint a more complete picture and help retailers market more effectively. What they’re ...

Consumer behavior includes the processes and motives that drive consumer buying activities. ... Revisiting the five steps in the traditional decision-making process.

Back in the old days, when traditional consumer behavior meant that retailers only needed to change inventory monthly or even quarterly, apparel suppliers were able to move at that same relatively ...

AI word-of-mouth, or aiWOM, is a new development in the world of consumer behavior. Unlike traditional word-of-mouth, in which people talk to each other about products, aiWOM involves ...

Understanding the impact of business to consumer behavior – as it relates to purchasing decisions and general influence – requires a deeper look into advertising, marketing and sales practices ...

Blending insights gleaned from traditional claims and clinical data with insights from consumer data and survey data provides us with a more focused view of an individual’s predicted future ...