Optimus Prime is one of the most popular and highly rated buildable models in the Lego Icons lineup--for good reason, too.

Experience the transformation of a lifetime with the LEGO Speed Build of 10302 Optimus Prime! This iconic Transformers figure ...

The Lego Transformers Optimus Prime fully converts, with 1,508 pieces, 19 points of articulation, and Hasbro’s full approval. No need to rebuild. Skip to main content ...

Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice ...

Lego builder Alex Jones, AKA Orion Pax, has constructed an amazing Lego replica of Optimus Prime. The detail and functionality are phenomenal. Jones has been working on his Lego G1 Transformers ...

Today Amazon is offering the LEGO Transformers Optimus Prime for only $143.99, a 20% drop from its $180 MSRP. This matches the best price we saw during Black Friday last year. LEGO Transformers ...

Bumblebee joins Optimus Prime as the next Transformers Lego set. With 950 pieces, it’s available starting on July 1st. With 950 pieces, it’s available starting on July 1st.

Lego Icons: Optimus Prime Transformers 2-in-1 Display Model. All three retailers have sold out of this display model, which is geared toward adults, several times already this year.

LEGO Transformers Optimus Prime has dropped to just £80 in the UK for a limited time. That's a 50% saving on the RRP of £160.

Kre-O is Hasbro's take on Lego bricks, and the packaging is eager to point out that the bricks are compatible with other leading building products.Without using the name of a competitor, Hasbro ...