Pinwheel isn't the first kid's smartwatch to hit the scene, but it is the newest — and looks like it could be one of the most impressive yet.

The Pinwheel Watch doesn’t scream “this is a kids’ device.” The new smartwatch, unveiled at Pepcom during CES 2025, doesn’t have a chunky, brightly colored casing or super-thick bezels.

Through an exclusive data network of payroll providers, Pinwheel enables access to income and employment data across 1,800 platforms (covering up to 100% of US workers paid via direct deposit) and ...

The Pinwheel also has a far larger pool of apps for kids to choose from. Other players in the space include the Cosmo Jr Track 4 , which I also checked out at CES.