Types of Marketing Tools. Marketing creates an avenue of exchange between a business and a customer, note Alvin J. Silk, author of "What Is Marketing?" ...

Marketing Promotional Tools. Promotion is the aspect of marketing that involves delivery of company, brand or product messages to target customers. ... Types of Marketing Tools.

Here are nine categories of tools to consider when building out your startup’s marketing operations and how to choose—and implement—the right ones for you.

Types of AI marketing include machine learning for audience insights, predictive analytics for forecasting, ... 3 Best AI Marketing Tools and Their Use Cases.

Spotify on Tuesday introduced a new set of tools for authors and publishers distributing their audiobooks on its platform with the launch of Spotify for Authors. Similar to its existing efforts ...

There’s no question that strategic promotions and discounts motivate consumers to buy a product. But they can also open the door to a long-term relationship through subscriptions. According to our ...