As for the new logo, the gradient is now a bit more vibrant to make it feel “illuminated and alive,” the company says. Instagram notes that the gradient was reimagined using a 3D modeling process.

When changing an established corporate logo, there's a fine line between success and disaster. This year, several major companies changed their logos, and some simply fell flat. To identify the ...

The new logo calls to mind a former Houghton-Mifflin Harcourt logo that played on geometric shapes, ... The logo, and larger visual identity, uses warm Instagram-style pink-to-orange gradients.